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Household appliances industry, the EU should "green barrier" Where is the way out

 

The EU issued “Waste Electrical and Electronic Equipment Directive” (the WEEE) and “electrical and electronic equipment on the Restriction of the Use of Certain Hazardous Substances Directive” (referred to as ROHS) will be held in August this year and implemented next year in July. According to estimates of China Electrical and Exporters, the European Union after the implementation of two directives, the Chinese electrical appliances directly affected exports will reach 31.7 billion U.S. dollars, accounting for China’s exports to the EU 71% of the total value of machinery and electronic products.

In Shanghai and Shenzhen listed companies, there are many similar enterprises exports to EU markets, such as typical Midea, Qingdao

Haier

So, the directive enters into force, its future export prospects for the European market, these enterprises will be what kind of response measures become the focus of the parties.

EU set “green barriers”

It is understood that the requirements under the WEEE directive since 13 August, 2005, the electrical and electronics manufacturers (including importers and

Dealers

) Must be responsible for collection, processing the waste into the EU market of electrical and electronic products; on August 13, 2005 to market electrical and electronic waste generated by management fees, will be the producer according to the proportion of products take market share.

While the latter provides, July 1, 2006 after the launch of the EU market of electrical and electronic products shall not contain lead, mercury, cadmium and other hazardous substances six.

It is reported that the two directives related to the product categories, including large and small household appliances, IT and communications equipment,

Illumination

Equipment, Electrical and Electronic Tools, Medical Equipment in 10 categories, nearly 200 thousand kinds of products.

Influenced Chinese enterprises

It is reported that the EU directive covering both the Chinese more than 200 products under Haiguanshuihao, many of which are China’s strong exports of electrical products, such as

TV

,

DVD

And so on. China Consumer Electronics Association said in public that the EU accounts for about one quarter of China’s home appliance export market. There is no doubt that the provisions will have a significant impact on exports of the electronics industry.

Even meet the standards required by both directives, the cost of Chinese enterprises exporting products is bound to raise many, the original price advantage will disappear. Hai Tong Securities analyst Gu Qing said that as the competitiveness of China’s electrical appliances more than reflected in the low price, if in accordance with the instruction execution, the cost of raising will be inevitable.

The State Council Development Research Center of Market Economy Institute deputy director Lu Renbo said in an interview, WEEE implementation, due to the projected costs in accordance with European human cost, so e-waste recycling costs may be close to or higher than the China’s manufacturing costs. It is understood that the decomposition of an ordinary TV, recycling, re-use costs may be as high as 20 euros.

Comparison, the domestic manufacturers to meet the standards set ROHS more difficult. Shanghai Securities researcher Deng

Yongkang

That meet the standards of environmental protection to find material may not be difficult, but the key is whether to find relevant

Parts

Suppliers as an alternative to the original supplier, in addition, the adjustment of the production line are necessary. It is a home appliance listed company executives told journalists in order to achieve the requirements of ROHS, the company invested a lot of money for research and development, thus the product of more than 30% of the parts have been replaced. Obviously, for the production of smaller businesses simply can not do.

What way

With two directives implementation date draws near, some domestic electrical appliance manufacturers, especially manufacturers have taken the appropriate measures. Midea secretaries to directorate told reporters that the company has always been the implementation of higher environmental standards, the EU directive is increased after the announcement of this investment, now the company’s products comply with EU standards has been the cost of the upgrade is not much Therefore, the entry into force of these two directives will not have much impact on the company.

Kelon Electric, said a staff member, currently exports to the EU the company’s refrigerators, air-conditioning products are generally limited in the scope of instruction, the standard does not affect the company. The Qingdao Haier’s secretaries to directorate also said that they have under the EU standard product line has been adjusted, and thus enter the European market will not be affected. Gu Qing is also recognized that some domestic manufacturers to launch plasma TV,

LCD TV

Upgrade products such as the way to bypass the European Union’s ban, but the situation for those upstream companies may be more severe.

Last year, the Ministry of Commerce to consult actively with the European Union, as much as possible for Chinese enterprises to seek exemption from the list of products. Ministry of Information Industry is also actively organize relevant enterprises of hazardous substances in electronic information products, alternative, and implementation of newly enacted earlier this year, “Electronic Information Products Pollution Control Regulations” to the EU standards of domestic enterprises. China Machinery and Electronic Products Import and Export Chamber of Commerce, said the Organization of Chinese color TV, DVD and other consumer electronics manufacturer, this year April 17 to 19 in Kunming, Yunnan Province of response.

Electrical secretaries to directorate, said the United States, both the EU Directive, or the Ministry of Information Industry of the management approach, an objective is to improve the access threshold for the industry, so in the long run is a good thing for large companies; Division Long staff also believes that the new EU environmental standards may increase the production costs of Chinese enterprises, but industry leaders such as Kelon Electrical businesses, not necessarily a negative impact, because it is more beneficial to highlight the technical advantages Kelon .

About the Author

I am Mp3 Player Manufacturers writer, reports some information about eye dropper bottles , plastic medicine bottles.

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