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Breakthrough in the Chinese toy industry dilemma

China’s toy industry, toy industry, or the original, but the market has undergone enormous changes. By the worldwide financial crisis, has been to Europe and the United States market as the main export destination of the situation will be broken.

10 15, the world’s largest toy manufacturing enterprises Smart Union Group, the closure of two toy factories were affected by the financial crisis the industry as a real economic collapse of China’s first case.

Present, the Chinese toy industry, if there is a close down? Substantial reduction in export orders the case, Toy Company How to develop new markets help themselves over the winter?

dilemma Shrinking export orders 11 afternoon of 1, Wenzhou, Zhejiang, a private toy company boss Chen trees suffering in train hard seat compartment 27 hours later, out of the Beijing Railway Station directly toward the Beijing International Toy City. His purpose is to investigate the north in Beijing and other cities in the toy market, looking at the provincial level Proxy Business, or directly to establish direct sales stores.

Chen tree toy factory 10 people from three years ago, to today’s nearly 100 people, it can only count in the local SMEs. At this time each year is the busiest time of the factory, because of the need for foreign customers to produce a toy and Christmas-related, but this year he is worried for the market. “Compared with last year, in September, October from Europe and the United States in order to reduce the Liu Cheng, companies are saving, for the early ride out the storm.”

Chen tree that is located in his county, in the last two three months, there are already some 50 people start small businesses cut toys, cut-off even close closure.

Increased risk of capital return In previous Fair, the Commerce Department officials had said: distribution of toys, some foreign businessmen can hardly protect themselves, but they are often hostile to the Chinese toy companies hide the situation, suddenly increased purchases, when the goods to the country, after delivery of the goods from the customs business suddenly declared bankruptcy. In China, toy companies do not give priority to the repayment of the results a great loss. Fortunately, many Chinese

Toy Exports Enterprises have realized the risks, Chen Shu said: “would rather not do this business, we do not credit, no credit and killed.” Obviously, those adverse foreign trade enterprises in China, toy companies have left their bitter mouth taste. “Toy companies are now very low profit, once the malicious debt, possible loss of profits a year, money chain is broken, the closure of the direct closed.”

Export costs increased by 1 / 4

A long time, Europe and the United States is China’s toy tradition, the most important export market, but this year, the European Union, the United States, Japan, 40 countries or territories have introduced new security environmental standards. In August, “the U.S. Consumer Product Safety Improvement Act,” formally promulgated, the lead content in toys and phthalates levels were strict rules, almost to achieve “zero content.”

The implementation of the EU next spring, the “new toy safety directive”, including the prohibition of the use of all the toys in the allergic substances, and any carcinogenic, mutagenic or harmful material of human fertility, only a very small number of substances to be exempted.

Chen tree, in fact, China’s 3C compulsory certification standards already on the export of toys through a rigorous certification, but the new standard for Europe and the United States to the Chinese toy exporters had to repeat the certification process to go, thus the costs incurred borne by export manufacturers, export costs should increase by almost 25%.

way Expansion of domestic demand in emerging markets to offensive

Latest Chinese customs data show, this year in January to July, exports of less than 10 million toys for the 1574 business year on year net decrease of more than 3,600, compared with a decrease of 52.7% over the same period last year. Chinese toy exports this year, the first 8 months although there were 51 million, but only increased over the same period the previous year by 1 percentage point, the growth rate slowed by nearly 22%.
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